The evidence is stacking up; women have sworn by it for decades, but men have been slower to catch up with the fact that moisturising is essential to maintaining good skin health. But this simple but key piece of advice is now filtering through and men are staring to take proper care of their skin too.
In all probability, men have associated mouturising with femininity, and have seen it as somehow less than masculine but all that is changing with whole suites of product aimed specifically at men;
Your skin is under attack all day. Water constantly evaporates from the deeper layers of the skin by a process known as transepidermal water loss. This loss prevents your skin from regulating its water content, resulting in a dry, easily shed surface that doesn’t protect as well against pathogens, dirt, or damage by the elements, particularly the suns rays. Many moisturising creams prevent evaporation of water from the skin by forming an occlusive coating on the surface, and a layer of cream applied to normal skin can reduce the loss of water by as much as 50–75% for several hours.
But men’s faces in particular go through much more than just water evaporation, and Hawkins & Brimble recognise the need to protect the skin, and offer a range of top-end products that help keep you moisturised. But it goes further than simple moisture retention; men, for the most part, since we tend to put our skin through all sorts of horrors – yeah, that’s right, we tend to shave and the act of putting soap-based products on your skin and scrapping them off with a multi-bladed tool is just a recipe for irritation.
Luckily Hawkins & Brimble have a whole subset of care products that help protect your skin both before and after your daily cleansing and moisturising regime. You could start with our gentle sweet almond oil and crushed walnut facial scrub, to give your skin an effective cleanse pre-shave. Then you could move on to Elemi and Gingsen shaving cream, with coconut acid to help clean the skin around each hair follicle as you shave. Once you have finished shaving, you could finish up with our after-shave balm with its harmony of Olive and almond oils, and cocoa butter for a truly luxurious feel to your skin. Finish up with a touch of energizing eye cream with Aloe Vera, Ginseng, Kernel Oil, Oatmeal, Rhodiola Rosea Root, Vitamin E and African Fire Tulip to help around your eyes and give you a healthy energized look.
And when you are out and about, you need to ensure that the rigours of the day from the sun’s rays to the floating grime of the city are kept to a minimum with a good protective layer of Hawkins & Brimble pH-balanced daily energizing moisturizer.
Here at Hawkins & Brimble, we have formulated a range of skin-care products that not only clean your skin, but helps defend against the world can throw at it.
You only get one skin, so cherish it!